Branding
Custom Rugs
Brand Identity Design
Tools Used
Adobe Illustrator
Adobe Indesign
Adobe Photoshop
Challenges
- Create a visual identity that feels both elevated and approachable, appealing to both high-end interior designers and everyday customers.
- Develop a cohesive color palette that communicates trust and craftsmanship.
- Ensure the logo and supporting visuals maintain usability across multiple platforms and applications.
Solutions
- Designed a versatile logo system using Montserrat — a contemporary typeface inspired by early 20th-century urban signage — to balance modern sophistication with practical readability.
- Combined deep, stable blue tones with calming beige to evoke professionalism, warmth, and balance across print and digital media.
- Created flexible logo variations (horizontal, vertical, and monogram) and detailed brand usage rules within the identity guidelines.
My Role
I designed the logo and developed a complete brand identity guideline for Custom Rugs. The goal was to establish a modern yet timeless brand system that reflects the company’s commitment to craftsmanship, elegance, and practicality.
Brand Designer — responsible for logo design, typography selection, color palette development, and creation of a comprehensive brand guideline.
The logo and brand identity showcased here were designed by me for Custom Rugs. All visual assets and materials are presented with permission for portfolio purposes only. Ownership and usage rights belong to the client.