Branding Print Design

HH Master Barber

Logo & Business Card Design

Tools Used

Adobe Illustrator

Challenges

Capture the heritage of barbering while maintaining a modern aesthetic.
Introduce a unique design element that visually connects to the concept of a “skin fade.”
Create a premium tactile experience through print design.

Solutions

Created a badge-style logo with symmetrical crossed straight razors for a timeless yet contemporary feel.
Incorporated a halftone gradient detail that subtly references the fade transition, balancing clever symbolism with sleek design.
Recommended gold foil, white ink, and gold edging on premium soft-touch stock to elevate the brand’s visual and physical impact.

My Role

This project focused on creating a refined, modern brand identity for HH Master Barber. The goal was to communicate sophistication and craftsmanship through a clean, timeless design. The logo takes the form of a badge-style mark featuring crossed straight razors — a subtle nod to traditional barbering — paired with a bold sans serif typeface to convey professionalism and confidence.

As the Brand Designer, I designed the logo and business card, exploring ways to merge modern minimalism with classic barbering elements. To enhance the tactile and visual quality, I incorporated gold foil and a halftone fade element symbolizing a “skin fade,” tying the design back to the service itself. The final card design used luxurious stock with a velvety, soft-touch finish and optional gold edging, giving the brand a polished, premium feel that reflects the mastery of the craft.

Disclaimer: The designs showcased here were conceptualized and designed by me for use by HH Master Barber. They are presented for portfolio purposes with permission from the client.