Print Design
PCOS Wellness
Branded Print and Digital Marketing Materials
Tools Used
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Challenges
- Designing a visually appealing book cover that stands out while respecting the sensitivity of the subject matter.
- Maintaining brand consistency across multiple marketing channels, including digital newspaper ads.
Solutions
- Utilized clean, minimal layouts and subtle floral illustrations to create an elegant, calming design that resonates with the target audience.
- Applied brand colors, typography, and visual motifs consistently, ensuring that both print and digital materials felt cohesive and immediately recognizable.
My Role
As the Graphic Designer, I designed the book cover for PCOS Wellness by Gretchen Kubacky, ensuring alignment with her existing brand identity. Using her brand colors — pink and turquoise — I created a minimal and elegant cover that reflects the feminine and wellness-focused nature of the topic. Illustrated florals, combined with flowing lines and curves, added subtle decorative elements that convey sophistication and approachability.
In addition to the book cover, I designed digital ad pages for the PCOS Wellness Guide in online newspapers, maintaining a cohesive visual style across both print and digital platforms.
The focus was on simplicity, elegance, and brand consistency. Minimal typography and carefully placed decorative elements allowed the subject matter to remain approachable and professional while emphasizing a feminine aesthetic.
Disclaimer: The book cover and marketing materials showcased here were created by me for use by Gretchen Kubacky. They are presented for portfolio purposes with permission from the client.