Branding
Package Design
Trifecta Cat Food Packaging
Quirky Pet Food Brand Identity & Packaging
Tools Used
Adobe Illustrator
Adobe Photoshop
Challenges
- Communicate product benefits while maintaining a quirky, visually engaging design.
- Create a cohesive design across multiple packaging formats (box and cans).
Solutions
- Integrated playful illustrations and bold typography with clear labeling of the “threes” benefits, making the product informative and memorable.
- Applied consistent branding elements — logo, colors, type hierarchy, and illustration style — to all formats, ensuring a unified and professional presentation.
My Role
As the Brand and Packaging Designer, I developed the full identity and packaging for TrifectaCat, a high-protein, low-allergen cat food brand. The design emphasizes a quirky and cheeky personality while clearly communicating the product’s benefits: High Protein, No Grain, Low Allergen. The brand concept centers around the theme of “threes,” reflected in the logo — a triangle with a third eye — and the product messaging.
I designed both the cat food box and cans, ensuring consistency across packaging while creating a visually playful and attention-grabbing look. The deep purple color evokes a mystical, psychic theme, aligning with the third-eye motif. Typography was carefully selected to balance fun and readability: Copperplate Light for elegance and Helvetica Neue Condensed Bold for clear product labeling. Mockups were created to showcase the packaging in a realistic context.
Disclaimer: The TrifectaCat designs showcased here are a concept and portfolio piece only and do not represent a real product.